Wouldn’t it be nice if we could just build a website and customers would flock to it without use having to do anything else? It’s too bad it doesn’t work that way.
To get the most out of your investment in your new website, here is a list of ways to increase traffic to your website:
- Google AdWords, Facebook Ads, or other PPC
- Not required, but particularly useful immediately following the launch of your new website to quickly bring potential customers to your website through paid ads specifically targeting those searching for your product or service.
- Only pay for ads clicked on or for impressions. Google often has special introductory offers for those new to AdWords and many are surprised at how little it actually costs and how effective it is to advertise on Google and Facebook.
- Great as a short term strategy or for best results, use long-term with SEO and retargeting.
- Online Directory Listings
- Listings that allow you to add a link to your website are preferable, as link building is important to your website’s rankings on Search Engine Results Pages. Google sees each link as a sort of vote. The more votes that your website has the more credible and authoritative your site appears to be. This leads to better rankings when someone searches for key phrases related to your business. The best rankings are top 5 on page 1 of Google.
- In addition to helping with authority, many of these online listings will show up on page 1 of Google Search for your business and help direct traffic to your website.
- List your website on Facebook, Google, LinkedIn, Yelp, Manta, Yellow Pages, SuperPages, and more, including listings specific to your industry. For instance, if you’re a doctor, you’d want to claim your Healthgrades profile.
- Check to see if your business is already listed and then claim and edit or add a new listing.
- Claiming your profile may help you to stay up-to-date on any reviews that you may receive.
- Memberships and associations often have directories that allow a link to your website.
- Social Media
- List and share pages and blog posts from your website on all social media platforms you are on to reach your customers and possibly get a boost in Google rankings from increased “social signals.”
- SEO
- SEO (Search Engine Optimization) is a long-term strategy to bring more traffic to your website, not something that’s done once when your website is built and then forgotten about.
- It is the process of making a website more visible in search engine results pages, such as Google Search, by working to increase the relevance and authority of a website for specific terms likely to be searched by potential clients.
- The higher up on page 1 of search results, the more likely potential customers are going to click on the link to your business over your competitors.
- It’s more cost-effective and provides more long-term results than paid online advertising and other forms of advertising where once you stop paying for the ad, it’s gone.
- Blogging
- Posting a blog is basically like adding a new page to your website and helping to improve your authority on the subject with Google. Blogs tend to show up very well in search results and can be targeted to specific keywords to help you match more searches being performed by potential customers.
- Blog schedules can vary greatly, but the more often you post, the more opportunity you’ll have to target additional keywords.
- Most blogs should be based on a keyworded topic that needs a better presence, but you can also use blogs to advertise job openings and current news, such as an event that you may be taking part in or to introduce a new team member.
- For best results, the blog should get as close to 1,000 words as possible without affecting readability, but be at least 250 words (covers the topic well without adding filler words or keyword stuffing to get to a certain word count).
Contact Delphinium today at 304-207-0795 to create a custom plan to increase your online presence and knock your competition down the search results page.
Providing online marketing services to Charleston, Dunbar, South Charleston, St. Albans, Nitro, WV and beyond.