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Expert SEO Services in Charleston, WV and Nationwide

Delphinium Marketing SEO Packages

Delphinium’s owner and founder has been providing Award-Winning SEO across the U.S. since 2011!

Optimizing your website for search, also known as Search Engine Optimization (SEO), is an investment in your businesses future and is an important part of building a strong online presence.

What are the Benefits of SEO

Unlike PPC, when you stop doing SEO, your results do not just go away instantly. The improved rankings from SEO done properly could potentially last for years and is more cost effective than PPC. Other benefits are that it improves your websites searchability, meaning that it makes your website more likely to show up in search results when your business, product, or service is searched for by potential customers. In this way, you can make more money from your website than just putting up a website with no thought to SEO at the start or as an ongoing process.

White Hat SEO

Delphinium is what is called a “white hat” SEO agency. What that means is that you don’t have to worry about outdated or spammy SEO practices on your site that could possibly get your site penalized by Google. By following the current best practices your site should do well with SEO into the future, making SEO a good investment of time and money.

Some SEO companies get results by using “black hat” or “gray hat” SEO. What that means is that they use SEO techniques that Google has deemed spammy, but that may have been standard SEO practice at one time. Some examples of spammy SEO are hidden text, keyword stuffing, and excessive and unnatural backlinks. Sometimes these techniques work, but when they do, the increase in rankings is usually temporary and the risk of getting a Google penalty is too high.

One way of spotting bad SEO providers is that they will offer you a guarantee of #1 rankings, but the thing is that no SEO provider can guarantee #1 rankings. The way these providers work is that they take your money, provide you with spammy SEO and leave you to take the fallout from Google.

SEO Plans

Delphinium provides a FREE INITIAL CONSULTATION. During this consultation, Delphinium will learn about your business and tell you about our processes. We’ll discuss how we can help your business grow and talk about the best SEO plan based on your budget and your business needs.

All SEO plans are customized to the individual needs of your service-based business, unlike many other marketing agencies who do the exact same thing for all clients regardless of whether they need it or not. 

All SEO plans will receive a monthly SEO report with estimated ROI, search rankings for targeted keywords, and important analytics, such as number of visitors to your site.

Plans & Pricing

Starter SEO Plan $250

The starter plan is perfect for small businesses wanting to get their feet wet in SEO or in industries with low-no local competition and with small budgets. You’ll get a customized plan and a minimum of 5 hours of SEO per month.

You may have heard or read that you shouldn’t bother with SEO unless you can spend $750-$1000 or more a month or that a credible SEO company wouldn’t even consider you, but that’s not true. A lot of it depends on the size of the business needing SEO, how many years they’ve been in business, the current state of their online presence, and the amount of online competition they have. 

Not doing SEO at all does not make sense. At five hours per month, progress will be slow but steady.

Is $250 a month still out of your budget range? Consider a monthly blog with Delphinium’s Blog Writing Service

Growth SEO Plan $500

The Impact SEO plan is designed for those businesses wanting to grow their online presence online and their SEO efforts to make more of an impact. You’ll get a customized plan of 10 hours per month.

Impact SEO Plan $750

The Impact SEO plan is designed for small-mid size businesses with moderate competition that want to get serious about improving their online presence and beating their competition online. You’ll get a customized plan of 15 hours per month.

Knockout SEO Plan $1000

The Knockout SEO plan is designed for small-mid size businesses with moderate-high competition wanting to aggressively increase their online presence and start to dominate search results. You’ll get a customized plan of 20 hours per month.

Premier SEO Plan $1250

Designed for small-mid size businesses with moderate-very high competition wanting to aggressively work on beating out their competition in the search engines. You’ll get a customized plan of 25 hours per month.

Part-Time SEO Plan $4000

Don’t want the hassle of hiring an employee? Outsource your part-time SEO professional position. The Part-Time SEO plan is the equivalent of hiring a part-time person to manage the SEO efforts of your company, without having to pay for any learning curve for existing employees or employment benefits for new ones.

You’ll get a customized SEO plan of 64-80 hours per month, approximately 16-20 hours per week of SEO work.

 

SEO Analysis

If you had your website built by Delphinium, part of this was already included.

Site Analysis

Backlinks Analysis

Google Penalty Check

Mobile Friendly Check

Competition Analysis

Keyword Phrase Research

On-Page Optimization

If you had your website built by Delphinium, all or part of this was already included.

Title & Meta Tags

Web Copy

Page Speed Analysis

Fix Page Speed Issues

Internal Links

H tags

Images

Sitemap

Google Webmaster Tools

Google Analytics

Content Marketing

Blog Writing

Press Release Writing

Press Release Distribution

YouTube Video Marketing

Infographic Creation

Claim & Update Online Listings

Google Business Profile/Google Maps

FourSquare

Yelp

Manta

Bing

Etc.

Social Media Marketing

Facebook

Google +

Pinterest

Twitter

LinkedIn

Set-Up & Posting

Miscellaneous SEO

Classified Submissions

Evaluation of Efforts

Monthly Client Report

States and Cities of successful SEO campaigns (Includes several high competition markets!)

Delphinium only works with one company per industry in a market area. That means you will never have to worry that we will provide the same SEO service to a competing business in your geographical location.

Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Minnesota, New York, New Mexico, North Carolina, Ohio, Oklahoma,

South Carolina, Texas, Utah, Washington State, and West Virginia.

Successful with SEO in the following cities in WV:

Beckley WV

Charleston WV

Dunbar WV

Elkview WV

Kanawha City WV

St Albans WV

Better than Google AdWords (PPC)?

With AdWords, you have to pay to continue to be listed, but with SEO, even if you quit paying for it, your results don’t just go away. For instance, once you get a keyword ranking on page one in Google Search Results it tends to stay there, whereas you have to pay for every click with PPC listings and they are gone after you stop paying. Futhermore, studies have shown that people often skip PPC listings for unpaid search results.

What kind of results can I expect?

The effectiveness of any campaign depends on many factors. These include the age of your website and current ranking, budget for SEO, local competition for keywords in search results, and much more. 

Budget for SEO is an important one. We create a custom SEO plan for each client and require a minimum of 5 hours monthly. With 5 hours montly, results are most likely to be slow and steady, but doable. 10-20 hours is often a better plan for most clients to acheive faster results, especially in the beginning, but too much SEO can have the opposite effect and make it look like you’re trying to spam the search results.

Local SEO compared with National SEO typically has faster results, especially for key phrases with low-moderate competition. It’s recommended that you give SEO 6-Months to start seeing results, but that is for Local SEO. The recommendation for National SEO is 9-Months due to typically being harder to rank.

Ranking time depends often depends on competition. Sometimes it can take weeks or in the case of high-very high competition, months.

https://www.youtube.com/embed/1JwcbSRMhi4

Do you offer a guarantee?

No reputable SEO company can offer guarantees. However, Delphinium knows that if we don’t provide results that you’ll go elsewhere.

What is the minimum commitment required?

Although you can cancel at anytime, it’s a good idea to give it at least 6-12 months to start to see results. If you want to see traffic flow to your website as soon as it is up and running, you may want to consider PPC (pay-per-click) advertising, which tends to have a smaller ROI and only lasts for as long as you pay for the service.

Why should I continue SEO on a monthly basis after my site is ranking well?

Top rankings can change. Normally when a website makes it to the first page of Google Search results, it tends to stay there for awhile, but things do change, such as the addition of new competition. This could be from a new business in the area or from an existing business trying to outrank you. And over time, an inactive website does usually start to see rankings drop.

Also, after you rank well for the initial set of keywords, it’s time to work on additional keywords and cities near you. The goal is to continue to increase traffic to your website. This will be potential clients who are specifically searching for your services.

Continuing with link building to build your site’s authority is also very important.

What are the terms of payment?

Clients are invoiced at the beginning of the month that the SEO work is completed. If payment is not made for the month, SEO efforts halt until payment is made.

Blog SEO terms

Organic Results – Unpaid search results

Algorithms – the system Google uses to determine which sites rank for particular keywords. SEO’s that stay up-to-date make it a practice to know about algorithm changes.

Conversions – Increase in traffic or sales.

Bounce rate – the percent of visitors that immediately leave site. If your site is optimized well, it is attracting the people that are interested in your services and are less likely to leave your site as soon as reaching it.

Can’t I just do it myself?

Sure you can, but you may not get the results you want. Learning SEO is a huge time investment. Time that will take you away from growing your business in ways that you already know how. SEO is also constantly evolving to keep up with changes that Google makes in the algorithm that it uses to determine a websites ranking in search results. Using outdated practices will have no effect in rankings or, worse, get your site penalized and kicked out of the search results altogether.

It’s also important to continue monitoring your rankings and continue with link building.

What are the terms of payment?

For new clients, once you’ve determined your plan you’ll need to make a down payment of at least 1/3 the monthly fee. Established clients with a good payment record with Delphinium can expect to see it on their next bill.

What services other than SEO does Delphinium provide?

Although Delphinium specializes in web design and SEO, we provide additional services related to marketing and graphic design. Check out our Services Page.

Ready to get started? Call Delphinium today at 304-207-0795 to learn more about how SEO can help grow your business.