If you work in healthcare, wellness, or any industry that provides advice affecting people’s lives, you may have heard the term YMYL. But what exactly does it mean, and why does it matter for your SEO and online visibility?
What Is YMYL?
YMYL stands for “Your Money or Your Life.” It’s a Google classification for web pages that can impact a person’s health, happiness, financial stability, or safety. Because these topics directly affect people’s lives and well-being, such as through their health, Google holds them to a much higher standard when it comes to content quality, expertise, and trustworthiness.
YMYL topics include:
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Medical and health information – such as clinics, med spas, and wellness practices
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Financial advice – including accountants, financial planners, and tax professionals
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Legal advice – attorneys and law firms
Why It Matters for SEO
If your business falls under a YMYL category, Google’s algorithms and quality evaluators expect your content to demonstrate E-E-A-T:
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Experience – first-hand knowledge of the topic
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Expertise – professional credentials or qualifications
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Authoritativeness – a trusted reputation in your field
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Trustworthiness – transparency, accuracy, and secure website practices
For example, if you’re a nurse practitioner with a med spa, or you run a medical clinic, your content must reflect accurate, medically sound information written or reviewed by qualified professionals. It should include clear credentials and avoid misleading or exaggerated claims.
How to Optimize YMYL Content
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Highlight education, certifications, and experience.
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Include credible sources or references for medical or scientific information.
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Keep your website secure (HTTPS) and up to date.
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Focus on helpful, accurate, and easy-to-understand content rather than sales-heavy language.
The Bottom Line
For YMYL businesses—especially healthcare providers, nurse practitioners, med spas, and wellness clinics—your SEO strategy isn’t just about keywords. It’s about building trust. By focusing on credibility and expertise, you not only meet Google’s standards but also earn the confidence of the people who need your services most.
Ready to strengthen your online presence? Let’s make sure your website reflects your expertise and builds trust with patients. Contact us today to boost your SEO and attract more clients to your health or wellness practice!